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Zigfred Diaz's Articles in Strategic Planning

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  • Strategic Business Moves
    One afternoon as my friend and I talked business strategy he told me a bit about Blue Ocean Strategy. I decided do more research in the internet on what it is all about. The strategy is embodied in the book entitled "Blue Ocean Strategy" by Professors W. Chan Kim and Renee Mauborgne and Published by Harvard Business School Press. According to the book, Blue Ocean strategy is a corporate strategy that aims to tap unclaimed markets making competition irrelevant.
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