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Wayne Messick's Articles

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  • 21st Century Leadership Empowers Leaders at Every Level
    Historically a new-hire moved from learning the required tasks of their particular job to eventually understanding the goals, strengths, and weaknesses of the business in an orderly way - often having as much to do with their getting older as with their getting better, smarter, or more capable.
  • A Business Owner Asks, "How Do We Get to Disney World?
    "Let's go to Disney World!" is the shout heard by millions of parents each year. "But how we get there?" parents often cry a few weeks before the trip. Planning for the long-range success of your business can be boiled down to the same three step exercise you use to map out your trip to see Mickey.
  • A Synergy of Business Strengths
    Often two organizations produce a sum much greater than the efforts that either organization can accomplish on its own.
  • AD:Tech The 10th Annual is Over. What Was In It For Main Street?
    There were over two dozen break-out sessions during the 2 1/2 days and we did our best to cover them. The panels in each session were made up of marque companies like CNN, AOL, and Frito Lay as well as one person entrepreneurs and everything in between. As always there were actionable strategies from every quarter.
  • B2B Email Marketing: Still THE Killer App!
    Email marketing is far from dead, no matter what the so-called experts say. In fact recent software applications are putting the power of Fortune 500 companies in the hands of Main Street businesses - leveling the playing field at last.
  • Britney Spears, General Hospital, and Ben Matlock: Understanding Psychographic Marketing
    From start-up to exit strategy, companies follow a predictable development path.
  • Brooklyn Industries, a Family Business With Style!
    "That was the turning point," said Lexy. "We were doing too many things." And she was right, for them retailing provided direct access and input from their customers, daily cash flow, and control of all elements of merchandising and display.
  • Business Coaches Make More Money Optimizing Their Relationships
    To succeed, financially, as a business coach you really must optimize every relationship you have with your prospects and your clients.
  • Business coaches: Niche By Topic Not Industry
    Wouldn't it be smart of him if he could market himself to the widest possible audience of people known to need the service he was providing? Rather than simply be known as the best process engineering consultant in the auto industry he would become known as the best process engineering consultant in the entire manufacturing sector.
  • ClickZ Email Marketing Conference: Strategic Partnerships
    We've all seen examples of how successful strategic partnerships work, leveraging the contacts and resources of every partner, for the benefit of all by generating business and defeating competitors that would have been impossible alone.
  • ClickZ Email Marketing: Your Email Must Have Relevant Content
    When I was listening to Jordan Ayan of SubscriberMail mention the importance of Relevant Content as it applies to email marketing I thought to myself that 99.9% of the so-called email marketers need to hear this.
  • Company Profile: "Just Bagels" is Not Just Bagels, it's Big Business!
    After hearing first hand the story of Just Bagels as recounted by one of the founders, Clifford Nordguist, I will never again think of my daily breakfast as, "just bagels."
  • Develop Your Benefit Statement, Enlist a Cadre of Fans to Promote You
    Before you spend another minute marketing yourself - determine exactly who you want to do business with. Will Rogers is quoted as saying that, "it doesn't matter that you're making good time, when you're heading in the wrong direction".
  • Do You Call Yourself A Leader? Do Your People Call You THEIR Leader?
    Leaders, in order to be effective, must inspire confidence in order to have followers.
    Unless leaders have followers they aren't leading anybody are they? Effective leaders are those who inspire confidence in their followers because they consistently lead them and the organization in the right direction.
  • Don't Get Sucked in By the AdSense Hype
    When we began updating our company's Internet marketing strategy, we figured - based on all the hype, that we should consider integrating Google's AdSense contextual advertising into it.After all we've got a lot of original content, some of which has been getting a fair amount or traffic since 1999. Would AdSense help us further monitize that?
  • Email Mistakes That Destroy Customer Trust
    Are poor email practices killing your company's marketing and customer service efforts? Inside are three experiences that ruined my opinion of companies I was planning to or already doing business with. Don't make these mistakes.
  • Heather's Tips for Optimizing Your Web Site's Positioning
    Successful search engine copywriting weaves words your prospects use in a search to find your products and services into your Web page copy, meshing customer searching behavior with persuasive, informative prose.
  • High Probability Sales Training and Fifty Additional Sales Training Articles
    The two main reasons I hear for not providing more sales training are that it costs money and takes time. If managers spent as much time, energy, and money developing sales training programs as they do dealing with under performing sales people...
  • How Can a Drug Store Founded in 1838 Survive in The 21st.Century?
    The story of Bigelow Apothecaries is both a fascinating piece of New York nostalgia, and a demonstration of the importance of change in business.
  • How Much is Workplace Conflict Costing Your Company?
    Instead of giving up and living with the conflict, even if it is just the nagging continual low grade stress caused by continual friction - stop and consider that you and everyone around you will be living the rest of their lives in the future you are creating today.
  • Identify Your Ideal Clients and How To Reach Them
    If you expect to succeed as a professional solution provider - coach, consultant, etc., you first have to last. Just last long enough and you'll be the only person who got started when you did, who is still around.
  • Internet Search, Like Politics, Is Local
    The value of a local search strategy is that most local searchers are getting ready to buy! If you've got even a small ad budget - local search fees could be well worth the investment. Inside you'll learn three important local search marketing lessons.
  • Is Workplace Conflict Destructive or Creative?
    Whenever you work with people, conflict is inevitable. The tension created by daily conflict either results in wasted time, decreased productivity, and poor decisions or the sort of internal competition that pushes each individual to do their best, if for no other reason that convince their coworkers that they can do it.
  • Junior's Cheesecakes, From Brooklyn to San Francisco Through Cyberspace
    Junior's, The World's Most Fabulous Cheesecake, is a household name in New York City. For over 50 years, they have been selling its desserts from its flagship store in downtown Brooklyn, and recently in Manhattan's Grand Central Station. True connoisseurs can also get a piece of the action even if they're far from the Big Apple.
  • Learn, Teach, Market, and Sell Business Owners
    Business reality demands that you are conversant in the language of business - or your credibility will suffer, and you may not be hired in favor of someone who can "talk the talk".
  • Leverage The Power of Your Peers
    It seems like we all learn better in groups. In school, from kindergarten to graduate school, you worked on projects in teams or groups. You always seemed to learn more from your peers than when you listened to an instructor droning on about a particular subject.
  • Life Insurance For A Successful Business Owner, Life Insurance is ALWAYS The Answer
    If life insurance is ALWAYS the answer, what's the question?
  • Not With MY Money You're Aren't!
    Millions and millions of dollars have been spent by advertisers, exhorting businesses to get web sites. During the dot-com boom, the media jumped on the Internet bandwagon as well. And there are success stories. Yet fewer than half of the businesses up and down Main Street have taken their advice seriously. Why not? The answer will surprise you - until you think about it.
  • Over 300 Life Insurance Articles: How Much? What Kind? and Why?
    How much and what kind of life insurance do you need? What is right for you today? How can you figure that out on your own - so you won't fall prey to sales people who are better prepared at selling what they have than you are at buying what you need?
  • Politics and the 80/20 Principle
    The founding fathers, recognizing that our country was too big - even then, for everybody to sit around a big table in Philadelphia, established a representative democracy. We, the people, elect folks to represent us.
  • Sales Training Resources via Free Article Search Engine
    If you expect to succeed at sales you need to find or develop a style that fits your personality. Stop begging for their business, stop wasting your time with people who don't want what you're selling, and invest your valuable time disqualifying the people who don't fit your well developed picture of what a client looks like.
  • Search Engine Strategies, the Event
    The Search Engine Strategies event provided us with fodder for a series of articles to help business owners increase their market share, extend their marketing reach, and dramatically expand their geographical reach into new sources and new markets. Search engine optimization allows a company's web site to defeat time and distance to maximize the company's potential.
  • Speakers - You'll Be Remembered By What You Do, Not By What You Say
    When called upon to speak to a group, it's more important to deliver on the audience's expectations than on yours. What does the audience want? What do you have to do to get invited back? Here is how three speakers on the same panel made three distinctly different impressions on their audience.
  • Start-up to Exit Strategy, Companies Follow a Predictable Development Path
    No matter which stage of development your client's company is in - there are issues requiring your services.
  • Strategic Planning Calls for Peer Support and Advice
    Strategic planning: of course it's something that you should be doing for the good of your company, but actually taking the time and dedicating the resources to make it happen is often difficult. It's like daily exercise - you know you would feel better if you fit it into your schedule and you know that it's good for you, but somehow you just don't get around to it.
  • Strategic Planning: The Three Key Elements Of Business Strategic Planning
    For businesses strategic planning is a concept, a mind set and a process. It is looking down the road at what's around the bend. When everyone around your place is focusing on what's coming you will all recognize it in time to take advantage of it.
  • Succession Planning And Business Organization
    A succession and estate planning lawyer told me a long time ago that "businesses are organized the way they were organized." This succession and estate planning lawyer had been working with successful business owners and farmers for over two decades by then. I was young and didn't understand what he meant...
  • The Most Powerful Sales and Marketing Strategy Ever!
    Accidentally I hit upon a process that I've used for over a dozen years that has resulted in virtually all of our most profitable clients.
  • The Number One Key for Business Success in the 21st Century
    The number one key for business success in the 21st Century is the same as it was at the beginning of recorded business history, it's just easier to achieve now that information is more abundant than ever and high speed Internet connections make it accessible. But just because it's available and does not mean we all take advantage of it.
  • The Three Worst Marketing Mistakes You Can Make
    Marketing is what we do that puts us in a position to make a sale. Good marketing makes selling easier. Bad marketing may make selling impossible.
  • Trade Shows and Trade Show Exhibits - How To Get The Most Out Of Your Next Tradeshow
    Do you want to make your next trade show experience more productive? Do you want to spend time only with vendors who have what you want and need? Inside you'll learn how to be a more effective trade show visitor and a more profitable trade show exhibitor.
  • Wanted! Success Stories From Main Street
    The sweet taste of success! Blair Candy Company, a third generation family business, has taken their company from Altoona to Fargo - through cyberspace.
  • We Can't Talk Here!
    Here is a business successor who defines the expression "the man in the middle." Literally working between his dad and his uncle - separated by a glass and metal partition - for the past decade he has heard and seen a lot about what they will not talk to him about.
  • Web 2.0 Has Business Owners Blogging The Success Stories of Their Company
    People want to read about other people. People who want to be more successful often learn from their contemporaries who are already successful. And truly successful people want to share their vision, to help others take advantage of what they had to learn the hard way.
  • What's the Formula For a Successful Career as a Business Advisor?
    I expect that you are already successful at what you are now doing, I hope you are because it will help you to recognize the truth of what constitutes the formula for creating a successful career, because you already know it intuitively.
  • Will a B2B Peer Group Help You Grow Your Business?
    Napoleon Hill coined the concept, although I am quite sure it had been around forever, of the "mastermind alliance" in his powerful book "Think And Grow Rich" because he believed from his own experience that a group of like-minded, achievement oriented individuals could dramatically leverage each other's success.
  • Winter Time is Meeting Time: Find Next Years's Clients Where They Congregate!
    For those of you who are serious about maximizing your effectiveness as an advisor to business owners (more money, client confidence, and enhanced self-image), here is everything you need to know.
  • Woman Owned Company is Covering Los Angeles and Beyond
    Nathan Kimmel´s business began in his garage and grew through hard work and a reputation for quality. His spirit of entrepreneurship, and his simple philosophy of how to do business, live on in his daughter Carol, who has taken this family business out of the garage and into cyberspace.
  • Word Of Mouth Marketing - Three Simple Tactics Will Guarantee Your Word Of Mouth Marketing Success
    When it comes to word of mouth marketing, the most powerful tactics are the simplest to implement. Inside you'll see how the leading producers in your industry leverage the word of mouth process and how you can too!
  • You Can't Sell Antique Appliances on The Internet, Can You?
    When John Jowers went to work at his father's appliance company, he never thought it would lead to a sideline business restoring antique refrigerators. But now their "cool" appliances are doing a hot business on the web.
  • You're The Expert, You Fire Him!
    Family businesses are always a challenge. Despite our best intentions, baser emotions often rear their ugly heads, distracting us from what's truly important. One of those emotions is entitlement. In this article, I'm sharing a story about one family and their struggle with entitlement in their business.
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