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Sean D'Souza's Articles in Small Business

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  • Can Three Words In Webster's Dictionary Be The Key To Customer Loyalty?
    Are you concerned about customer loyalty? Are your customers so loyal that they will stick with you through hell and high water? And if not, you really need to question how you can create a customer relationship that's so gluey, that you never go bluey in the face. Funnily you don't have to go far. Reach for your Webster's dictionary and you'll discover a hidden secret to customer loyalty.
  • How to Turn an Email Marketing Disaster Into Profit
    Have you had an email fiasco where everything went totally bananas? Things you never meant to happen, happened. And you felt like hiding in some deep, dark cave, where no one could find you. Keep reading, because if this ever happens to you, you'll know what to do and... How to Turn an Email Marketing Disaster Into Profit.
  • Mona Lisa Your Branding
    Have you mistakenly trained your branding to fall over and play dead? Do you know how to use psychology to create branding that lights up with the voltage of a thousand neon bulbs? And can you play Scrooge with your budget, yet get huge branding mileage? And if so, how?
  • When Do You Stop Marketing To Customers?
    Are you afraid of alienating your customer with your marketing? Do you always feel like a stranger in their inbox? Do you know specifically when to keep marketing, and when to stop? Well, stop looking so puzzled because here's the answer.
  • Why Are Customers So Indecisive?
    Do you know why your customer won't buy? You've given her the best price, possibly even the best options. Yet she fidgets. Maybe, maybe not, she ponders. Do you know why that happens? Find out here.
  • Stuck With A Zero Marketing Budget For Client Gifts?
    Don't have a planned budget to give your clients gifts? Welcome to the club! Here's a psychotactic that's so simple. You will wonder why you never thought of it before! How to keep clients with a zero marketing budget!
  • Why Santa's Marketing Works Better Than Yours!
    Santa owns Christmas eve! What does Santa do that you neglect to do? What marketing strategies does he use?
  • How to Commit Brand Suicide
    Every business has these
    branding temptations. Here's a chance to beat that devil!
  • Like a Virgin-- Is Your Marketing As Fresh As Madonna's?
    So you think you can do without reinventing yourself? Find out how Madonna has stayed at the top of the branding and marketing business, and how you can too.
  • Can you convert your marketing into a religion?
    How to Get Loyal Customers: Create Evangelists

    Grandpa could've had a
    lot more happy customers
    and made a lot more
    money, had he realised
    that food too, is like
    a religion.

    If you don't follow these
    simple marketing strategies,
    be prepared to say
    your prayers!
  • The Power of Why: Your Psychological Ally To Marketing Success!
    Harness The Psychological Power Of 3. Learn How To improve your communication and change your marketing strategy by tapping into the deeply embedded psyche of humans.

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