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Scott Metcalfe's Articles

  • Avoid This Entrepreneurial Mistake: 5 Biggest Wastes of Marketing Money
    STOP WASTING YOUR MONEY!!
    Entrepreneurs consistently waste significant amounts of money on ineffective, outdated marketing mediums. Learn how to save your cash for investments that can deliver a higher return by avoiding these 5 biggest wastes of marketing money.
  • How Selling is Like Romance: Why Nurture Marketing Beats Cold Calling Any Day!
    Nurture marketing, the art of keeping your relationship with prospects and clients vibrant and alive can be a rich source of revenue and referrals. Sadly, most folks who sell, business owners, entrepreneurs and salespeople spend far more time going on the "blind dates" of cold calling than they do keeping their existing romances warm, healthy and ready for a trip to the alter of new accounts!
  • The 4-Step Secret You Need to Know to Develop a Thriving Business That Links Marketing to Selling
    Growing a thriving business is a lot like running a waterfall rapid in a kayak. Sure there are lots of ways to get over that waterfall but typically there is just one that will allow you to pass safely and smoothly, keeping you out of harm's way and having fun. When it comes to running the waterfall of business development you'll want to follow this path...

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