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Paul Sutherland's Articles in Small Business

  • Priorities Offer Peace
    Starting a new business is often anything but peaceful. You have so much to learn and experience. You are dealing with suppliers, maybe outsourcing service providers, managing employees, satisfying...
  • Who is Your Ideal Customer?
    You have just spent at least an hour with an obviously well-to-do customer. You answer all the questions, point out the best deals, and practically do everything but kiss her feet. In the end, she...
  • When the Customer is Always Right
    When the Customer is always right is ALL OF THE TIME! As part of your business and personal growth, you need to take this time honored concept to heart. Even when you are 200% sure...
  • Three Questions To Answer Before Starting Your Own Business
    Why do you want to start your own business; have you done your homework; and, do you have reasonable goals for your future success? Answers to the questions are an excellent beginning...
  • The Best of the Best in Customer Service
    Competing with larger businesses seems almost impossible when you are just starting out. Trying to foster business growth, when the competition has more resources can be discouraging. The temptation...
  • The Power of Positive Psychology
    Allow yourself enjoyment, engagement and meaning with the power of positive psychology. Any small business endeavor requires a lot of work, countless hours, lack of sleep, and a myriad of other sacrifices...
  • Increase Credibility: Practice Reverse Marketing
    The economy is losing ground, companies have restructured and long-time employees are job hunting, petrol prices are skyrocketing, and many families live paycheck to paycheck. Thus, small businesspersons...
  • Three Budget Essentials for Your Growing Business
    If you are expecting only information regarding your business assets and liabilities, guess again. Running a successful business takes much more than excellent money management. Although one of the three...
  • How to Find the Perfect Employee for Your Business
    Finding the perfect employee for your business can be an arduous task. You must be prepared to wade through unsuitable candidates, to find the right person for the job. As unpleasant as the task of interviewing...

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