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Paul Sutherland's Articles in Advertising

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  • Is Your Business Advertising Effective? - How Do You Know?
    It really does amaze me the number of businesses who advertise purely for the sake of advertising. If you were to randomly ask ten business owners why they advertise, nine out of the ten will most likely say, because everyone else does or something similar.

    This may seem like a strange thing to do but it is a serious challenge...
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