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Paul M. Jerard Jr.'s Articles in Web Development

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  • Website Conflict: Design vs. Marketing (Part 2)
    Break up your paragraphs and air out your copy. You can use yellow for highlighting and for a background in your boxes. Use boxes for testimonials or very strong points. Using red in reserve for headlines, and sub-headlines, will draw eyes, so make sure you are drawing attention to something very important.
  • Website Conflict: Design vs. Marketing (Part 1)
    What is the primary purpose of your website? What is more important - your design or your sales? Who should you listen to - the copywriter or the web designer?
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