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Google AdWords Campaign Management Secrets Managing a Google AdWords campaign can be tricky, but there are some fundamental tips that you can use in order to increase your chances of success. The following is a breakdown of a few of the tips you can use in order to maximize your Google AdWords pay per click campaign efforts. Optimising Your AdWords Management Campaign Utilizing a PPC (pay per click) service such as Google AdWords presents a very unique opportunity to pay only for the customers that walk through your online door. Of course, this strategy is only cost-effective if you do a good job of converting those customers once you have them. Otherwise, you are just paying for people to click on your link and then disappear forever.