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Kim and Charles Petty.'s Articles in Advertising

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14Ways To Persuade Your Web Site Visitors To Give You Their Email 1. Ask visitors to subscribe to your e-zine. It's a good idea to also give them a freebie when they subscribe. How To Increase Your Online Sales Anytime Hold a discount sale on your web site. Use the sale to get rid of excess inventory, gain new or repeat customers, and increase your sales. Most businesses pick a theme for their sale, like a Halloween Sale. Below are six unique sales themes you could use: 18 Reasons To Write An E-book And Then Give It Away For FREE 1. People will visit your web site to get the free valuable information. 5 New And Lesser-Known Online Business Ideas 1. Ask people to find a hidden link in your ad copy. If they find the hidden link, tell them they will get a prize or freebie by clicking on it. This will increase the chance that they will buy your product or service because they will read your whole ad copy. 20 Possible Reasons Why Your Business Is Failing 1. You don't offer free original content. 10 Ways To Propel Visitors To Your Order Page 1. Write your ad copy like you're talking directly to your visitors. Use the words "you", "your", and "you're" a lot in your ad copy. 10 Ways To Keep Visitors At Your Site Longer The more time people spend at your web site, the more time you'll have to persuade them to buy your product or service. Below are ten powerful ways to keep visitors at your web site longer. 10 Ways To Suck Up Orders Quicker Than A Super Vacuum 1. Increase the number of visitors that revisit your web site by publishing a free course right on your site. Just release a new lesson once a week. 10 Ways To Indirectly Get To The Top Of Search Engines There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can't get listed at the top, indirectly get to the top. 10 Ways To Promote Your Web Site While Doing Non Business Tasks 1. Have a bumper sticker printed up with your website address and other business information. Place it on the bumper of your car. People will see it when you're driving. 10 Ways Web Site Text Can Impact Your Reader's Buying Decision The appearance of your web site text can actually increase or decrease your sales. The size, font, style and color of your text can easily affect your reader's buying decision. Below are ten points to consider when typing text on your web site. 12 High Readership Content Ideas 1. How To Articles: they include detailed step by step instructions. Examples: how to publish your e-zine, how to promote your business, how to attract visitors to your web site. 10 Ways To Make Your Ad Command Attention 1. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons eye and also support your product claims. 10 Nitty-Gritty Ways To Increase Your Orders 1. Express the same views as your target audience. Bring up common likes and dislikes in your ad. This will create instant rapport with your audience. 10 Ways To Increase Your Traffic And Sales 10 Ways To Increase Your Traffic And Sales By Giving Away Software 10 Ways To Get New Product Ideas 1. Solve an existing problem for people. There are thousands of problems in the world. Create a product that can provide a solution to one of those problems. 10 Ways To Create A Popular Online Community An online community could be a chat room, e-mail discussion list, discussion forum or other technologies that allow groups of people to communicate at your web site. When you have a popular online community it will increase your traffic and sales. Below are ten ways to attract people to participate in your online community. 10 Tips For Writing A Highly Persuasive Ad 1. Publish a picture of yourself in your ad. This will show people that you're not hiding behind your web site and you're not afraid to backup your product. 10 Reasons Why People Don't Buy From You 1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential. 10 Ways To Increase The Perceived Value Of Your Product 1. Sell your product at a higher price. This increases the perceived value because people usually associate the higher priced product as being better. 10 Ways To Increase Your Affiliate Commissions 1. Participate in chat rooms related to the product you're reselling. Start a conversation with a person without trying to sell to them. Later on, while you are chatting, mention the product you're reselling. 10 Sizzling Ways To Ignite Your Profits 1. Create a memorable logo and slogan to brand your business on the internet. When they see your slogan or logo it will remind them of your business. 10 Strategic Ways To Maximize Your Profits 1. Tell people the point or focus of your web site. Explain to them what things they can do or which goals they can accomplish while visiting your site. 10 Killer Ways To Keep Your Profits Rolling 1. Give people a free online utility. When you offer a utility that can solve a person's problem, people will definitely visit your web site. 10 Upsell Strategies That Will Increase Your Profits As you know it can be very expensive to attract new customers. You can cut down on those expenses by "upselling" to those new customers. For example, let's say you're selling a computer with a 15" monitor for $1200. You tell people they can upgrade to a 17" monitor for only $200 more. That's upselling! Your goal is to get more money out of the first sale. Below are ten upselling strategies you can use to increase your profits. 10 Sizzling Ways To Improve Your Ad Copy 1. You could decrease or increase the length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration. The ad should be long enough to sell your product. 10 Proven Ways To Accelerate Your Profits 1. Make copies of your web site in many different languages. This'll allow foreign speaking people to read your web site and advertisements. 10 Killer Ways To Jump Start Your Profits 1. Offer to write exclusive articles (that means you only submit them to one place) for high traffic web sites in exchange for a link back to your site. 10 Ways To Amplify Your Orders 1. Think of ways to get your site or business on the the news. You could sponsor a fundraiser, break a world record, hold a major event, etc. 10 Reasons Why People Don't Visit Your Web Site 1. You don't offer free original content. It's important to give your visitors information they can't find any- where else. If you're the only source for a certain type of information, people will flock to your web site. 10 Killer Profit Boosters 1. Gain an advantage over your competition. You should find one benefit your competition doesn't offer and use it as your main selling point. 10 Order Pulling Ways To End Your Ad Copy 1. You could end your ad copy by telling people what will happen if they buy your product. Use your most powerful benefit as the example. 10 Killer Ways To Make People Click 1. Use reverse psychology on your banner ads. You could tell people not to click on your banner ad. For example "Don't Click Here If You Are Comfortable With Your Looks" 10 Profitable Reasons To Add A Discussion Board 10 Profitable Reasons To Add A Discussion Board Or Chat Room To Your Web Site 10 Mind Busting Ways To Gain More Orders 1. Automate your online business to save extra time for marketing and advertising. You could use auto- responders, time saving software, etc. 10 Resourceful Things You Can Do With A Product That Doesn't Sell 1. Sell the reprint/reproduction rights to the product. You could make money selling other people the rights to reproduce and sell the product. People are always looking for new products to sell. 10 Cool Ways To Attract People To Your Web Site 1. Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe. 10 Killer Ways To Make Your Online Testimonials More Believable 1. PICTURES 10 Power Packed Ways To Boost Your Profits 1. Sell a few back end products that are not related to your main product but are needed by all humans. Every customer that buys from you is human. 10 Killer Ways To Defeat Your Competition 1. Offer free original content. It's important to give your visitors information they can't find anywhere else. If you're the only source, they'll visit your site. 10 Eye Popping, Jaw Dropping Ad Copy Secrets 1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales. 10 High Powered Ways To Increase Your Traffic 1. Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc. 10 High-Impact Viral Marketing Strategies Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Below are ten high impact viral marketing strategies: 10 Heavy Duty Online Sales Grabbers 1. Give your prospects extra incentives so they will order quicker. It could be free shipping, a faster shipping option, free gift wrapping, etc. 10 Innovative Ways To Use Your Autoresponder 1. Collect leads with your autoresponder. You will get an e-mail digest of everyone's e-mail addresses who requests information from your autoresponder. 10 Benefits Of Submitting Articles To E-zines 1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.

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