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Giving Your Direct Marketing A Shot In The Arm! The most exciting area of marketing is direct marketing. When you hit on a mailing that gets winning results, it is a thrilling experience. There are not many things that can compare to opening your mailbox only to find a flood of envelopes or emails filled with orders and checks that all have your name written on them! Many Hot Tips For Boosting Direct Marketing Direct mail is an exciting area of marketing, probably even the most exciting. There are so many things that will help you create a mailing list. Preparing yourself is the best way to beginning a new business or winning mailing. The key is to study and learn new techniques that apply to your situation and put them to work. Using 'Guarantees' in Your Sales Letters to Increase Sales Use a guarantee in your sales letters that allows customers to shed the risk they would normally assume when making such a purchase.