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Karen Scharf's Articles in Ezines and Newsletters

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  • Do Your Readers See What You See?
    You've set up a beautiful email campaign. Your copy is tight, your graphics are eye-catching, you are just sure the click-through rate will be more than respectable...
  • How To Deal With Bounced Email
    I have a client who sells advertising in her e-zines, so she is hesitant to remove bounced addresses from her list. She mistakenly believes that she can charge more for her advertising, even though at least 20% of her list is "no good". I've been trying to convince her that she is doing more harm than good, and I thought I'd share some facts with you to prevent you from making the same mistakes.
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