Karen Scharf's Articles in E-Commerce - Search 4 All Info

Search:

Karen Scharf's Articles in E-Commerce

Show All\|Display Category\|Title\|Newest\|Oldest
Want a Better Search Engine Ranking? Try These Easy Steps Having a hard time ranking in Google? Why not try optimizing for Yahoo? After all, Yahoo commands over 22% of the search market - and 22% of billions of users is quite a lot! Website Not Generating Enough Leads? Is It Really Trying To? Many web site owners mistakenly believe that a "Contact Us" page will cause tons of prospects to fill out an online form or to pick up the phone and call... How Does Your Landing Page Measure Up? You managed to entice your email reader or web surfer to click your link or your ad. In today's cluttered web marketing world, that's quite an accomplishment. But don't start celebrating yet. It's what happens after the click that determines the success of your campaign. Are You Leaving Money On The Table With Your Upsells? I have always advised my clients on the importance of upselling, and, as a marketing student, I was indoctrinated with the common practice of gradually working new customers up the price ladder. Obviously then, it would be a normal procedure that the price of upsells be only slightly higher than the original item being purchased. But, is this necessarily the best practice?