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Josh Prizer's Articles

  • Pay Per Lead vs. Pay Per Click
    If you are like a lot of companies dependent on client leads to keep afloat, you may be noticing a trend from some of the lead generation companies out there. Not only are the leads expensive, but they aren't as strong as they used to be. We are hearing this again and again from our clients who are shifting their budgets to crank up the stronger quality pay per click search leads.
  • poor pay per click quality scores in google?
    For pay per click advertisers, getting high AdWords quality scores is vital. If you are seeing your scores marked as "poor" or tagged with "Inactive for Search" by Google, then it's time to take action. You don't want your once jumping pay per click campaign to be stagnant.
  • The Ten Terrible Mistakes Of Pay Per Click Advertising
    While it is easy to get started in pay per click advertising, it's even easier to make very costly mistakes. Building a pay per click campaign the correct way means paying attention to detail and continual oversight and management. I've compiled a list of 10 typical mistakes that are found in PPC advertising campaigns.
  • The Ten Terrible Mistakes Of Pay Per Click Advertising
    While it is easy to get started in pay per click advertising, it's even easier to make very costly mistakes. Building a pay per click campaign the correct way means paying attention to detail and continual oversight and management. I've compiled a list of 10 typical mistakes that are found in PPC advertising campaigns.
  • Tips for Better PPC Management
    One of the driving forces in the PPC algorithms is your Click Through Rates. Spending time, effort and even investing in a PPC expert can help you to double or triple those rates. Not only will that increase your traffic, but it will lower your costs per click.
  • Top Pay Per Click Search Engines: The Big Three And The Others
    You've decided to optimize your pay per click advertising, but aren't exactly sure where to start. Where should you invest your ad dollars? We've come up with best approach to pay per click advertising or expanding what you are already doing now.

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