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How Do Online Ratings And Feedback Impact People's Choices? Increasingly people are turning to the internet to source information about local services, either where they live or in areas that they are going to visit. The internet is now proving indispensable in all aspects of life - for example finding good local tradespeople, a local hairdresser or what's on at the nearest cinema. Don't Gamble Away Your Livelihood - Get Rated! Are you a small business with money to gamble? Ready to set up on your own for the first time and throw away a few hundred pounds before getting your first job? Of course not. Yet this is the risk small business owners may be taking when they get themselves listed in offline business directories like Yellow Pages or Thompson.