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Fabio Aversa's Articles

  • Avoid These Mistakes With Your LED Cross
    When I got closer to the LED cross though (60 x 60 cm, alphanumerical, green and blue), my happiness was replaced by a little disappointment and frustration. Was the LED cross not incredibly bright? Was is not perfectly installed? No, the equipment itself and the installation were absolutely perfect. My frustration was generated by the usage to the LED cross...
  • The Unfair On-Site LED Signs Advantage
    I would like to highlight the papers of Ms Karen E. Claus (a guru of outdoor signs) that I consider even more interesting when related LED signs.
  • What's the IP Rating in LED Giant Screens?
    What is the IP rating in relation to LED giant screen? This is a very smart question that anybody approaching the industry should ask himself and, most of all, ask the LED display manufacturer.
  • You Don't Have To Be An Established Agency To Be Successful With LED Screens
    Some people are saying that you can't advertise only with LED screens you also need another kind of advertising (ie billboards and similar). So how much truth is here? This is a very interesting question which contains some truth but that also need some further explanation.

    If you want to learn more about how to find advertisers for your LED screen, there are still ways to find and win advertisers.
  • LED Screen: How Much Does It Costs?
    Asking how much a LED screen cost, is like asking how much a car cost. Such kind of questions can only have one answer. It depends. On all the following 5 variables.
  • 5 Ways To Win Blind Bureaucracy And Get The LED Screens Authorization
    As we can very well understand from the experience of many LED screens entrepreneurs, if you live in a Country were there is not a precise law regulating the installation of LED screens, than submitting the proposal can be very frustrating. Here's a list of what you have to do to increase your chances to get the authorization.
  • LED Screens: The Real Reason Why It's Difficult To Get The Authorization
    In most European countries (and worldwide) getting the permission for the LED screen installation is the first (and not always easy) step. Fullcolor LED Giant Screens are still a pretty new technology (they have been around for about 10 years) and in most countries they haven't been precisely regulated by law.
  • How To Create 5 Different Playlists For Your LED Screens With One Click
    There is a way to show 5 different political ads on 5 different screens that run the same playlist? Yes, and it is pretty simple too.
  • 1 Surefire Way To Fail In The LED Screens Industry
    Yesterday I had an aperitive with one of our Customers and of course we were talking about LED screens. While talking, he told me the story of one of his Clients who installed a LED screen to sell advertising spaces...
  • Is Your LED Screen Protected Against Viruses And Internet-Related Threats?
    I just got these questions via the yellow note on the right menu: "Is here any danger for PING (delay time between computer that gives signal-commercial, and receiver, in our case LED billboard. Result would be commercial running with delays)? Also, is there any chance to "interfere" (in a way of viruses, and other treats that are common in computer-internet area)? Thanks for all."
  • At Last The LED Screens' Secrets Revealed
    If you've done design or programming work using light emitting diode (LED) screen technology and still aren't sure exactly how to choose the best one to suit your purposes, then keep reading.
  • Don't Make These Mistakes When Choosing The Best Location For Your LED Screen
    The first step to start making money with a LED screen, is to define the exact position where it will be installed. This is one of the most important steps of the entire process and it requires a great deal of attention...
  • How To Double Your Profits By Using Your LED Screen Creatively
    Think about it. Your LED screen does not only allow you to broadcast 10 seconds advertising spaces in loop 24 hours a day. This is the most basic feature but surely not the only one. With your LED screen you can do (and earn) much more, as for example:
  • How To Overcome Objections On Your LED Giant Screen
    Last week I was talking with a friend (which is also an expert in the LED screens field) about the advertising clips broadcasted on LED screens. I was giving my opinion and he was providing with his first-hand experience about the most common objections that a digital advertising company gets from its customers.
  • Avoid These Mistakes With Your LED Cross
    Yesterday I was in Siena (Tuscany) with my girlfriend, enjoying the wonderful landscapes of the Tuscanian hills and the marvellous architecture of this incredible medieval town, when I suddenly saw a wonderful LED pharmacy cross! But when I got closer to the LED cross though, my happiness was replaced by a little disappointment and frustration...
  • Other Terrible Mistakes in LED Screen Content Creation
    Other terrible mistakes you should absolutely avoid when creating new content for your LED screen. As you can very well imagine, the KEY role in the LED screen content creation is the designer. Many people don't realize how fundamental this role is, because they are too concentrated on selling the ads spaces.
  • Worst Mistakes in LEDwalls Content Creation
    A few tips that might be useful for you (or your designer) you when creating the next Advertising to be broadcasted on your LEDwall. If you want to get the most out of your equipment(and your Customers) in terms of recognition from the audience, this article will tell which are the worst mistake people make when creating a new ad.
  • LEDwalls Virtual Pixel
    So why do LEDwall use the Virtual Pixel Technology? And what is it exactly? These are very common questions when you approach the LEDwall industry for the first time. The answer might look obscure at first, but it is actually very simple once you understand a few basic principles...
  • How To Increase The Image Quality Of Your LEDwall
    How can you increase the image quality on your LED giant screen, without using the squared pixel (and its related side-effects)? Is there another way? Don't panic! Yes, there is another way and it is called "interpolated".
  • The Unfair Advantage Of Led Walls
    LED walls have been on the market for a few years now but... What is their UNFAIR advantage versus others media? How can you maximize their effectiveness? Discover some of the secrets LED wall professionals don't want you to know!

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