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Don't Make The Cutback Mistake
Your slowing market is an OPPORTUNITY.
All you have to do if find the opportunity and aggressively act on it.
The Customer Is Always Right. Even When They Are Positively Wrong
This article is about the greatest consumer relations story of all times. How the way Nordstrom's view and practice customer service is the only way to view and practice customer service.
Stop Viewing The Past Through Rose Colored Glasses
Stop viewing the past through rose colored glasses.
It was not all that good then and things are not all that bad today!
The Four Things Every Employee Can Do To Increase Sales And Profits
We all know the customer is the most important person in our business, but sometimes we forget that the second most important person in the business is any employee
A Luxury Once Had Becomes A Necessity
Two techniques to turn a luxury into a necessity in the buyers mind.
A luxury an item that is desirable but not essential.
a product or service that gives great pleasure.
Gold & Red Cards Will Make You A Ton Of Money
A little record keeping makes you the seller of choice
Everyone knows the more you know about your customers the easier it is to build a relationship.
Relationships = Trust = Sales
Stop Viewing The Past Through Rose Colored Glasses
When our markets slow down we tend to withdraw our aggressiveness in marketing and selling. Exactly the opposite of what needs to be done to recover quickly and come out of the slow down better than we were before it started.
It's OK To Ask For The Sale. Really It's OK
Sales professionals do not ask for the sale because they are afraid of hearing the word "NO". This article shows how never to hear the word "NO" when asking for the sale
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