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Although there are different types of leadership styles, we can usually define leadership in two distinct categories. The word "leader" usually brings to mind someone who is a leader of a group or an industry. We might also picture someone who is leading the way in business or in sports. The leader in golf would be someone like Tiger Woods, while Apple is the leading brand in portable music devices. On the contrary, leadership is much, much more than a person leading a group or leading in sports. People who try to lead a group of people usually give orders, or try to trick others into doing what the "leader" is telling them to do. Through experience, many people have learned to be cautious of "leaders." They don't want to be tricked or taken advantage of. There are different types of leadership to pursue, but you need to stay away from anything that involves deceit and mistrust. Your credibility is shattered once your followers realize you're deceiving them. You need integrity in order to create trust in your followers. They have to believe you'll do what you say you'll do. You walk the talk. Many leaders go wrong by making commitments that they can't keep. For this reason, it is essential what you say to your followers. People won't be turned off by someone who is cautious with promises. They know you'll only make commitments you keep. Since they can trust that you won't back out of your promises, they will be better followers as a result. For example, if you were to promise a subordinate that you are going to give them a raise next year that is a problem. More often than not, a raise will be out of your hands. You can't know how well the company will do this year. It's far better to think in terms of giving raises based on whether your followers meet sales goals. Keeping your promises will occasionally be inconvenient. Even so, keeping them will only be to your benefit. If you should ever find yourself unable to make good on a promise, you should apologize and come up with a compromise. All types of leadership can benefit from incorporating integrity. Leaders who demonstrate integrity are a lot more successful.
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