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Promotion of new books has just come of age thanks to a new tool called Virtual Book tours. In the past authors would travel from town to town and bookseller to bookseller to sign and promote their book. Now they can sit in their own living room with a telephone and achieve better results by conducting a teleseminar. A teleseminar is essentially a large conference call where the author is interviewed and the call is listened to by hundreds of people. The power of the Virtual Book Tour allows the author to capture much more exposure and increase their market reach through the re-purposing of these teleseminars over and over again in contrast to the time-limiting and high costs of travel and print promotion. Indeed authors who self publish or do not have a contract with a large publisher can see the most return on their time and their investment. Authors can tell their story more often, and in more places while achieving cost reduction. New authors or those that are self published can achieve much more success by targeting their audiences and telling their story to readers that are most interested in their book. A new venue of promotion for the reader who can listen along and hear the author tell their own story from the comfort of where they wish to her it. The recorded teleseminar or virtul book store can be repurposed in various ways, on live calls ,recorded calls, (CD or DVD), podcasts or even on self generated video. This strategy has been used by leading New York Times bestselling authors like Jack Canfield -The Success Principles, Donald Trump-Think Big and Kick Ass in Business and Life and the well known information marketing author ,Tim Ferriss, of 4-Hour Workweek fame and has produced spectacular results. Most of these authors were interviewed by a fascinating interviewer, named Alex Mandossian, a California based marketer who honed this technique through his teachings on Teleseminars. He has built on that success to teach a course call Virtual Book Tour Secrets which provides all of the information you need to conduct one of these tours and sell more books.
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