The Remarkable Truth Of Successful Radio Advertising For Internet And Brick And Mortar Businesses.

Radio is still surprisingly cheap for advertising. The medium has been reaching the public for about 100 years. Many companies give this medium a pass because they don’t understand how to calculate the return on investment.

Radio intrudes into the mind of the audience. The power of radio advertising is two-fold. The right stations and target market along with a consistent delivery of your message will yield the best results. As with Direct Mail, you must have a definite idea of your best market and conduct a campaign to brand your message in their minds.
Radio works by familiarizing your prospects with your brand through association. When they first hear your commercial, there usually is no major response.

So you see, to expect instant results is naive at best and counter productive. The process will also depend on the correct sequence of frequency – by that I mean will you run the ad four times a day for 20 weeks or 12 times a day for 15 weeks? Are you appealing to the folks who listen to the local shock jock in the morning or the smooth talking DJ in the rush hour traffic going home?

First, you will need to define your goals, identify your competitors, and your unique position in the market. Then make up your mind about what you want to acomplish.

The greatest advantage of radio is its specificity of purpose. You won’t be spending money on unqualified prospects or those who aren’t likely to be interested in what you sell.

Recent trends show radio is quickly merging with the Internet in a synergistic balance. The medium allows you to focus your message to a tightly targeted audience.

Here are some facts about the power of radio
1)Google now sells radio advertising online.

2) One in five has listened to online Radio in the last month.

3) The estimated monthly audience for online Radio is approximately 49 million.
Satellite radio now competes with traditional AM and FM radio for audience share but has also brought with it a new audience well; the Internet radio demographic
Radio reaches 93% of all adults each week.

4) 96% of adults 18-49 with a college degree and an annual income of $75,000+ tune into radio over the course of a week.

5) 63% of American adults listen to the radio every day.

6) Radio reaches 95% of Black Non-Hispanics and 96% of Hispanics age 25-54 over the course of a week.

7) Radio Advertising used in conjunction with television advertising increased brand recall by 34% than television advertising alone.

8) Most radio ads generate emotional levels equal to or higher than T.V.
Radio has a 49% better R.O.I.(return on investment) than Television.

If this is the first time you're buying air time, call a few stations. You will get a much better deal by buying advertising packages. Stations will sell you multiple commercials at different times of the day to run over weeks or months. The price of individual spots can drop significantly.

Be sure to repeat the main benefit you offer customers at least three times in your commercial. End with your phone number, store address, or web site URL so listeners can remember it. The advantages of radio are tremendous.

Radio advertising is not going away anytime soon. Use in conjunction with your Internet marketing for fantastic results.

Article Source: http://www.search4allinfo.com

Dennis Morales Francis is a small business coach and the author of “Double My Revenues In 12 Moths or Less” and "Push Button Profits! A 30 Day Program For Making $120,000 A Year On Auto Pilot" Head over to www.DoubleMyRevenues.com/money.html to get your FREE copy now before it's too late!

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