The One Thing That Makes Your School Fundraiser Double In Sales

Education in schools has taken on a broader meaning than I remember it. Today there are a variety of events and activities that students have available to them outside of the classroom that add to their education. These things usually cost money. With cuts in school budgets, principals and PTA / PTO organizations have to turn to fundraising in order to raise the money needed for them.

It is fundraising that many consider to be like the "third rail" in the New York City subway. It is either viewed positively, as the energizer to make things go or it is the thing everyone wants to shy away from. A properly run fundraiser on the other hand is a blessing to all. There really is no reason why the school staff and volunteers, parents of the students and the community at large should dread the coming of the school fundraising drive. If the product that is chosen is right, the incentives for the students and teachers are worthwhile, the entire process will be enjoyed by all.

The fundraisers that are usually viewed negatively are usually the ones that the organizers take little or no consideration for what the participants (and their parents) will be getting out of the fundraising drive, especially if they or their child is not going to be on the bus for the 5th grade field trip. Think about it, even the First grade teachers have been raising money for years for that trip and they never get to go. After a while, that begins to wear down even the most well meaning people.

Sometimes you just have to wonder why it is that some schools will have huge sales and other schools in similar neighborhoods and similar size student bodies will have average results. They can even be selling the same fundraising goods, but their results will be miles apart. The answer to that question is not something that is readily apparent. It's not the product or the neighborhood, it's "How' they run their sale that makes the most difference in the outcome.

An example of this fact is Raymond Case Elementary in Sacramento, California. They have over 800 students and had never had a sale over $27,000. Last year, by making a change in the way they ran their sale they had over $52,000 in sales! All they did was change the way they did their fundraiser from all the years before. It wasn't the product and they didn't suddenly have a bunch of rich people move into their neighborhood. They just made a simple change in "How" they went about their fundraiser.

One added benefit of the change was that because they had more people "into" the fundraiser, they cured their problem of not having enough volunteers. They even had teachers pitching in and helping on delivery day! That had never happened before.

All that came because they chose to run their sale differently than they had been doing it all those years previous. Napoleon Hill once said, "You can get everything you want in life if you help enough other people get what they want." That is the basis for changing the fundraising environment at your school.

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You can keep searching for the hottest product for your school fundraising campaign and you can have already found it! It's not always that product that is holding your school fundraising campaign back. The most effective place to make a change is in how you run your fundraising campaign.

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