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Stuck On The Feast & Famine Roller Coaster?

By: CherylAClausen

Do you go from walking on air grinning ear to ear over your next commission to needing a ladder to step up to the curb because your bank account is empty and you’re thinking you’re going to have to get out of the insurance business? Do you accept this as just the way things are in the insurance business? Are you tired of living on “hopium” hoping you’re going to sell somebody somewhere sometime soon?

Are you sick to death investing precious resources on tire kickers? Are you tired of selling products you can’t break even on no matter how you do the math? What if things could be different?

Things can be different very different, but not if you continue to do the things you’re doing now the way you’re doing them. The things you’re doing now are producing the exact results those actions merit. I know it hurts, but so does living this constant feast and famine roller coaster.

The way you’ve been trained to market yourself and sell your services is focused on you and the products you sell. That’s exactly opposite to what any prospect in any market will ever care about. Just like you they only care about them and the results they want. They really don’t care to know what’s involved to produce those results.

There are two things you absolutely must do to end this ridiculous cycle. First, you must accept responsibility for developing systems that produce the results you want. Second, you must implement those systems.

That way when that $60,000 annuity commission that you were so sure about craters you aren’t left standing at the edge of a financial cliff trying to keep your balance while one foot dangles over the edge and the ground is softening under the other foot. You will come to a point where you’ll either commit to ending the insanity no matter what it takes, or you’ll come to a point where you’ll decide life is too short to live this way. You will make a choice, or you will be forced to make a choice.

Does it make sense to make an educated choice before it comes to the point a choice is forced on you? Any one as dedicated, caring, and persistent as you would rather make a choice to stop hoping and start getting results in the form of income and new clients. You will need two systems to develop a successful business.

First, you need a system to attract high quality prospects to you. No more wasted investments on tire kickers. Once you’ve got their interest and attention you then filter for the people who are ready to buy now and take care of their needs first.

Instead of burning through and wasting good potential prospects like you do now you’ll respect the stages of buyer readiness, and use your marketing system to advance them through those stages. Now you spend almost no time “hunting” and more time “farming”. By farming I mean you’re properly take care of nurturing the people who will buy from you advancing them to buy now.

Second, you need a sales system that aligns with the way people buy rather than the way most people sell insurance. You’ll never get the sales and referrals you could as long as you position yourself as a sales person. You must position yourself as a trusted advisor.

Although you probably don’t realize it the way you make that first connection now you’re positioning yourself as the dreaded sales person. That means you have a steep uphill battle changing that perception, if you ever can. In contrast, when you position yourself as the trusted advisor you can actually do a good job helping people because they share the truth with you that you need to know to help them make the best decision.

To learn more about how this all fits together get your free report below. Discover how to develop a system that works and will work for you. Discover how you can easily increase sales and get off the feast and famine roller coaster.

Article Source: http://www.search4allinfo.com

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