Small Business Marketing Environments Influence Your Business

Small business marketing environments can affect your business more than by what your do and say in your marketing.

Considering these environments can complement your marketing strategies and tactics. They also impact your business across the marketing mix.

You need to consider the following ten small business marketing environments as you plan your small business marketing.

Small Business Marketing Environment 1: Your Business, Your Employees

Your employees affect your business by more than the tasks that you pay them for. They also influence your marketing by what they say about your product and business. Treat them well and use ethical business practices, and they will make good comments to others that enhance your marketing.

Small Business Marketing Environment 2: The People You Purchase From

Some people from whom you purchase will help your marketing through cooperative advertising and promotions. In addition, they determine how effectively you can make your product.

Small Business Marketing Environment 3: The Businesses That Deliver Your Products

Businesses that distribute your products usually serve many other businesses. In their contact with others their comments can influence the perception of your business and product. They also affect how well you can get your product to your customers.

Small Business Marketing Environment 4: Retailers

Which retailers carry your product, the type of customers they attract, and whether they feature your products in their advertising all affect your marketing. In addition, how well they display your product in their stores or whether they will even give you shelf space influences your marketing.

Small Business Marketing Environment 5: Businesses That Sell Competing Products

Knowing all you can about your competitors and their products has a great effect on your marketing. If you know the pros and cons of their businesses and products and how yours compares, you'll know what to emphasize in your marketing messages.

Small Business Marketing Environment 6: Publics

Publics influence your business in other ways besides buying your product. Their support can be a great marketing boost. Their lack of support often requires public relations marketing to diminish their influence on potential buyers and other publics.

Small Business Marketing Environment 7: Target Market

Many small business owners think primarily of present and potential customers when they think of marketing - marketing to them. But who your customers are and whether they are individuals or businesses influences how you market to them.

Small Business Marketing Environment 8: Factual Characteristics

You need to know as much as possible about your customers because demographics influence which appeals will be effective in your marketing. People differ by age, income, education level, occupation type, gender and race. By knowing these demographics, you can predict a lot about your customers' personality and their buying behavior.

Small Business Marketing Environment 9: Economics

The present state of the economy influences how you must market your product because the economy affects people's income, their spending habits, their information needs, what appeals most influence them and what they can afford to buy.

Small Business Marketing Environment 10: Resources

Nature is limited. It can provide us with only so many resources before the supply diminishes and costs go up. If demand for a resource exceeds the supply, it's price goes up. This in turn forces prices to go up for all products that require that resource for production or distribution. So nature influences the marketing mix.

Small Business Marketing Environment: Conclusion

Marketing includes every element in the marketing mix, not just what you do and say to get customers. Thus, you should consider the influence of the ten small business marketing environments covered in this article because they affect elements like pricing, promotion and distribution.

Article Source: http://www.search4allinfo.com

You can get more in-depth information on each of these small business marketing environments or Linda Morton's free report: marketing your small business marketing your small business. Click here to get your own unique version of this article with free reprint rights.

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