Samsung Sales

Samsung Mobile is hunting its first top UK marketer to capitalise on buoyant handset sales worldwide. Until now, marketing for Samsung's mobile business has been overseen by Mark Mitchison, general manager of its wireless division, and Eammon Collins, head of marketing communications for the brand. The successful candidate, who will report to Mitchison, will develop handset campaigns and online activity for the Fun Club loyalty scheme. They will also work closely with retail partners and mobile operators, who market the handsets to customers as part of tariff offers.

Samsung has a 13% share of the global mobile phone handset market, according to Strategy Analytics, and has been gaining customers from Nokia. Whose market share has now dropped below 40%. Samsung Mobile's advertising is handled by Korean agency Cheil. It is reviewing its global account, which WPP is tipped to win. Cheil's local work will be unaffected.

Samsung Electronics Co. trimmed its sales forecast for this year on global economic woes, but said profit will increase, helped by earnings growth in key areas such as memory chips, flat-panel displays and mobile handsets. "Global economic uncertainty will continue this year, affecting our management conditions," Chief Executive Yun Jong-yong said Friday at the annual shareholders' meeting. "We expect competition to become fiercer globally amid higher oil prices and the dollar's weakness."

Some analysts expect Samsung to report first-quarter results next month with the chip business in the red for the first time since 2001, weighed by sharp fall in chip prices. Orange, a leading network provider in the UK, started its operation in April 1994, when the country was flooded with mobile phone market which was inexplicable, rigid and expensive. Orange has entered into the market with firm determination to become an undisputed leader among service providers by making communications spontaneous and easily accessible part of daily life.

The success of Orange came just after three years of operation when the company had gained 1 million customers owing to its lower churn rate, better margins than its competitors and flexible plans. Orange provides service to all the leading manufacturers of mobile phones that include Nokia, Samsung, Sony Ericsson, LG, Siemens and many more with attractive plans and tariffs.

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