Pepsi Reaching Its Market With The Power Of Music And Babes

Pepsi has plenty of competitors and this of course includes their long time rival Coke Cola. Pepsi's strategy to capture its target market (the world) is to lure them in with beautiful women and music. Whereas their approach is not incredibly creative they make sure to cover all the bases. Pepsi touches as many musical demographics as they can. Using a Roman Coliseum as the stage for a three way girl fight between Brittany Spears, Pink, and Beyonce Pepsi is able to reach pop, R&B, and even rock audiences. Emperor Enrique Iglesias, representing the Latin demographic, overlooks all while enjoying a refreshing Pepsi.

The women are gorgeous athletic gladiators and are dressed in metal and leather greaves that are thigh length. They walk out of their holding dens with ferocity and their metal breast plates gleaming from the harsh sun. The crowd claps out a simple and familiar rhythm that makes the atmosphere electric. Right when you think the ladies are going to have an epic cat fight they throw down their weapons and rally the crowd up and sing Queen's We Will Rock You. Pepsi lures in the male demographic by having the women dress up in skimpy gladiator costumes. There they have been able to reach half of the world's population. The other half, the female half, they hope to lure in with their favorite pop divas. Pepsi also considered that they might be isolating their older patrons, so they made sure to use a song that they can relate to. It seems that this television commercial was a marketing home run.

The crowd in a frenzy stomping their feet and clapping along somehow cause Emperor Enrique's Pepsi to spill his ancient cooler filled with Pepsi out onto the gladiators' battle field. The women warriors grab a Pepsi each as Emperor Enrique gets overthrown and is faced with a lion. The commercial ends with the women being champions of the people and sharing their new cooler with the crowd. Somewhere there is a possibly mauled Enrique Iglesias who is deserving of death for withholding his Pepsi from the masses. The commercial includes beautiful women in sexy outfits, good music, and humor; so it seems that Pepsi was still able to make the commercial relatable to children as well. Leaving know one out the marketing team must be patting themselves on the back for perfecting the oldest trick in the book.

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Sam McKenzyLegal Marketing

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