Managing Ppc - Visitor Value?

The marketers who make the real bucks are the ones whose web sites have the highest visitor value, which is the average sales value of each click they get.

Seeing growth in your visitor value means several things. The most obvious is that more money is being put in your bank account, but a desirable bonus is that you will have affiliates and joint-venture partners lining up to do business with you. And this is why; aggressive advertising and more payouts for all.

For measuring successful in a businesses or industries there is a basic unit of measure. For retail it is measured in real estate. Square footage to be precise. So the basic unit of measure for sales is the sales dollars divided by the stores square feet.

Google traffic is charged for on a dollars per visitor basis. Success on Google is also measured in dollars/visitor. Say 100 people visit your site and you make $200 in sales. Then you have a visitor value of $2. This is the most basic success measure you site has.

Your mission in life is to have a high visitor value, or high value per visitor.

Having a higher visitor value, you will be up there with the likes of Nordstrom, Lord & Taylor, Starbucks, Saks Fifth Avenue, and Macy's.

Having a low visitor value, you are in the company of larger strip mall retailers such as Dollar General, TJ. Maxx, Piercing Pagoda, and Wal-Mart.

If your visitor value is even lower than that, you're on the slag heap, eeking out a meager existence at a flea market, or hawking your excess inventory on eBay.

Your purpose is profits. This is the main purpose for your going in to business, but profits alone can't give you a complete picture of how streamlined and effective your sales methods are, it may be just some momentarily great click costs.

'Visitor Value' is the assessment of the real value of your clicks. It is an assessment of the sharpness of your website, the effectiveness of your sales copy and the power of your offer.

You want to compute your visitor value? Here is how:

Visitor Value = (Your Total Sales Value) / (Your Number of Clicks)

Say you are making a fifty percent profit on a one thousand dollar product and 1 in every one hundred clicks equals a sale, then you have a visitor value of ten dollars. Theoretically you can expend five dollars for each visitor to get traffic and still break even. If 1 in every one thousand clicks you make a sale then you have a visitor value of one dollar, and theoretically you can expend fifty cents per click to buy traffic.

We know this is an oversimplification of what margins are and how they work. But the point is clear: visitor value tells you what your clicks are worth, and what you need to do about it.

Article Source: http://www.search4allinfo.com

Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to adwords account management, he's the man!

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