Increasing Podcast Reach By Marketing Effectively

Having a podcast is a fun and exciting way to grow your website traffic and connect with your customers. Just like your website, a podcast still needs to be marketed so people will find it. If you create a podcast and just stick it on the internet, it won't attract much traffic.

You have many choices when it comes to marketing your podcast. One way to market your podcast and grow your list at the same time is to keep your podcast private. Simply set up a mailing list within your autoresponder for the subscribers to your podcast, and include the sign up link on your website.

If you already have a mailing list, you could send them an email, letting them know that you are offering a new and exclusive podcast and encourage them to sign up for your new list. You also have the option of asking your affiliates to help you spread the word as well as buying paid advertising.

When you are ready to release a new podcast, send an email to the people on your list with the downloadable link. Of course, you can also use this list to market other products and services you offer.

If your goal is to gain website traffic and find new customers through your podcast, you could choose to make your podcast available to the public. Similar to blog directories, there are many podcast directories that allow you to submit your podcast. People come to these directories and search for podcasts they may be interested in. Many people could easily access your podcast, without knowing your website existed beforehand.

You will need an RSS feed added to your podcast if you are to submit it to a directory. This works similarly to a blog directory. This is a very simple procedure; there are many different feeds to choose from- try doing a Google search to find one.

iTunes is most likely the most well-known podcast directory. You can easily add your business podcast to the iTunes store. By following this link: http://www.apple.com/support/itunes/store/podcast/ you will be directed to Apple's Support page. Here you will find a form to fill out to have your podcast added. It will also answer any questions you may have.

There are also many other directories, and it is a good idea to submit to several of them. The more places you list your podcast, you increase your chances of someone finding your podcast. Podcast.com and Podcast.net are both large directories and great places to start. Again, performing a Google search will help you find more podcast directories.

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