Ditch The Aftershave: Go For Mens' Skincare

Long gone are the days of seeing constant Gillette razor adverts of a handsome man, clearing away shaving foam with one swoop of a super sharp razor are numbered. It's not unusual now to see anti-ageing products being advertised specifically aimed at men. It's official - men are more skincare savvy.

Perhaps there wasn't as much awareness of men being able to care for their skin like women have traditionally done for eons. However, it's a fact that men have approximately 15 percent oilier skin and significantly larger pores than women do. More men are more careful of dirt being trapped in larger pores so a good deep cleansing routine preferably using good organic skincare products is very important.

In the eighties, we saw mens' skincare limited to simple shaving foam and Brut aftershave. Now big beauty companies like L'oreal, Lancome and Clarins have smart mens' skincare ranges so we are certainly set to see the next best move in male grooming. Cleansers, toners, moisturisers, shaving gels and lotions now sit on the shelves traditionally reserved for skincare ranges targeted at women.

Sales of mens' skincare products have increased by 25%, something unheard of in the eighties. Mens' skin care products are becoming very popular in Western Europe; the UK, Germany, Italy and France. In Australia, men are cottoning onto the fact that with the increase of skin cancer, it's a small price to pay.

So are men more image conscious? Lifestyle magazines like FHM, Men's Health and Nuts have raised the importance of being body conscious, style conscious and image conscious propelled by iconic figures such as the footballer David Beckham and A-listers like Brad Pitt, who uses organic skin care range Dr Haushcka. Men have traditionally been more cautious towards mens' skin care and organic skin care but now there is a different thinking around skincare.

In particular, young men are much more conscious of their personal appearance and looking after their health. It's hardly surprising that organic skin care is making a mark on the male consciousness. Men are more conscious about their appearance than ever before. Mens' skincare and organic skincare is following hot on the heels of women's organic skin care with a strong tendency towards natural, anti-ageing and vitamin-enriched cleansers and moisturisers. Organic skin care ranges by Spiezia, Green People and Weleda are meeting the demands of men who are more ecologically aware and concerned about their skin.

With the increase in single person households, women shopping for men's organic skin care products and skin care products generally are falling. There are still many women who buy products for men during their weekly shop. It's clear that men are choosing mens' skincare and that this trend is set to continue.

Article Source: http://www.search4allinfo.com

Read how metrosexual men are opting to care for their skin with organic metrosexual mens skin care cosmetics and ranges. Organicskintreats.com suggests some cool metrosexual mens skincare ranges.

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