Copywriting With Personality

Philly Cheese Steak Sandwiches in a homey, diner-like atmosphere here in Coeur d' Alene Idaho can only be found at Franklin's Hoagies. The food is always hot but the conversation is smokin' hot!

I know everytime I walk in the place and belly up to the lunch counter, it's gonna be entertaining. And the focus of the entertainment is the owner, Larry.

Larry is expert at polarizing the patrons. His big persoanlity just oozes. (And even if you hated him, you'd still grab a hoagie... they're that good.)

Good old Larry has an opinion about EVERYTHING. And if you don't share it... that's ok... in fact all the better. Need to know why the cost of gas is soaring? Ask Larry. Who to vote for? Larry will surely tell you. He'll hop up on his soapbox and give you a pitch on any subject.

And the best part is... even if you don't agree, he doesn't get too in your face. In fact, he's still your pal.

Just about every day... his place is packed to the gills. And they come there for Larry as much as the food! Just take a peek at his sign in the window (it reveals a lot about Larry.) It says

"Come on in and eat something before we both starve!"

What a character. Hey... this place has been going strong for 32 years... so you better check out this secret that will boost your copywriting and internet marketing chops!

Ready?

How many advertisements have you seen today? 100? 200? More? Do you see much personality in them?

Almost none, right?

But I'm sure the ads brimming with personality are easily remembered than some corporate schtick. If you want to make your ad's more memorable, inject a little... even a lot of personality. Don't be afraid to polarize your market. In fact, I'd prefer to cull the herd early on and make a stronger statement from the get-go because the readers who remain will be the most likely buyers.

I have an old saying

"If you try to be everything to everybody, you'll end up being nothing to nobody!"

Ummm... ok. Maybe that wat what my grandpa used to say... But the point is inject personality into your email marketing, website copy, even opt-in pages. Once you do, you'll build more loyalty, sales and word of mouth than you ever dreamed. That's a fact jack.

You may just get a shocker because...

When people "get" you... you become a long lost friend that people love to buy from

Your personality will go a long way to building a stronger, more real relationship. And when you do that, people will become fans for life.

Ask any top direct response marketer... this stuff works.

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