Copywriting Tips - How To Create Powerful Testimonials

As a copywriter, you'll find that many of the testimonials you have access to aren't as good as they could be. They might be too vague, or just plain boring. If that's the case, don't think you have to use them. Testimonials can be a great selling selling tool for a copywriter -- you need to take full advantage of them.

Don't wait for great testimonials to come to you. Go out there and get them! When you do, you'll be able to get testimonials that highlight certain key benefits. This lets you show your prospect that someone just like him has used this product and gotten great results!

A typical testimonial is what I call a Before and After testimonial. The customer tells you about the problem he use to have, and how it went away after he started using the product. The Before and After testimonial is a lot better than what we use to see, which was "I love your widget!" But for today's prospect, you need to do even better.

That's because your prospect is getting use to seeing Before and After testimonials. Everyone is using them, and they just don't have the same impact they use to have.

To get your prospect's attention, you want to have testimonials that talk about specific benefits or selling points in a way they can relate to. If you don't have them, it's just a matter of getting out there and talking to customers.

Grab your list of satisfied customers and start interviewing them. Spend 20 minutes talking to each one. Think of this as a "search and find" mission. Your job as a copywriter is to uncover the rich, emotional stories behind all of those Before and After stories. That's the first step.

The next step is vital to creating powerful testimonials.

When you're finished interviewing the customer, ask him if he'd be willing to let you use what he said as a testimonial. If he says yes, offer to type one up for him based on the conversation you just had. When it's written, you will send it to him for his approval. Surprisingly, most people will jump at this suggestion!

As long as you've done a good job interviewing the customer, you'll have a ton of great material to work with. If the customer has agreed, all you have to do is take what you've got and create the best testimonial possible.

Go through your interview notes and ask yourself:

* What is the best angle to use?

* What selling points do I want to reinforce in my copy?

* Which one could this story reinforce or support?

* What is the best way to position this particular testimonial?

* Is there some part I can include that will make my prospect stop and think, "Hey, that guy sounds just like me!"

Can you see how powerful this is? How much more effective this type of testimonial will be? You'll be amazed at the different angles and opportunities you will uncover. Chances are you'll even end up with some great real-life stories you can use in your sales copy too!

The truth is, there's no better way to get these type of powerful testimonials. When you know how to guide the interview, you can uncover the "good stuff" quickly -- every single time. Then all you need to do is take what you have and position it, and you've got a testimonial that will make selling your product that much easier.

You'll have a testimonial that's written in your customer's words, only better. It's laser-focused. It addresses key selling points and reveals real needs and desires that your prospect will immediately connect with. It's a testimonial that most copywriters only dream about!

Article Source: http://www.search4allinfo.com

Are you ready to take your copywriting career to the next level? Before writing another piece of sales copy, discover the copywriting secrets that will dramatically improve your response rates.

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