10 Top Diy Logo Design Tips

If you are designing your own company logo, or have been given the task of designing a company logo by your employer, this guide to 'basic errors to avoid' should help you produce something more professional;

1. Avoid the use of gradients within in the logo design typeface.

2. Steer clear of excessive use of drop-shadows. Care must taken especially when used in combination with gradients.

3. Never use rainbow colour gradients within the font or graphics of the logo design, you are not in the 70s.

4. Don't Frankenstein together bold primary colours such as bright red and primary blue.

5. Never use photos or clipart as part of a logo design. Not even vector clipart. You should be aware that stock art cannot be used in company branding ... nearly every stock licence will insist on this limitation.

6. Don't create a logo that is very tall in height. Doing this will inevitably cause problems when in use and required to be small. If the height needs to fit into a certain restricted height space.......it will render your company name then very tiny by comparison.

7. Avoid the use of cursive fonts for business to business services companies - it can be done well, but tread very carefully. Really an attempt at this is best avoided if you aren't a professional designer.

8. Clutter; don't try to send out too messages at once within one design. With all the clutter, none of your messages will reach it's audience - yes have a brand ethos, but keep it to one or two ideologies only when it comes to the image representing the brand.

9. Think about your customer rather than designing for yourself and your 'likes'. Design for the target market - appeal to your customer base.

10. It's vital that the company name can be easily read, avoid logo designs in which the company name text cannot be easily read or is excessively disrupted by graphical elements that make up part of the logo design.

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